DEADWOOD | Jesse Jurrens, owner of Legend Suspension, was inducted into the Sturgis Motorcycle Museum Hall of Fame on Wednesday, Aug. 6 during the 14th Annual Induction Breakfast.
Jurrens moved his company to Sturgis in 2008 when the U.S. economy was failing and he took dramatic steps to survive and thrive in the future.
“I would not operate anywhere else in the world because somehow we have been able to connect the dots with some of the best people right here in the Black Hills,” Jurrens said.
Jurrens employs 21 people and Legend Suspension has exploded and now includes a full line of innovative coil suspension for motorcycles as well as UTV’s. His company enjoys a great local, national and global reputation. Jurrens was recognized by Hot Bike with its most innovative product of 1998.
Jurrens was born in Watertown, and was honored that his mother was able to attend the ceremony during rally week.
“A very important person in my life is my mother; she had us on motorcycles long before we should have been,” he said.
Jurrens said she even traded a horse for a motorcycle to get the kids on a bike early on.
Jurrens has raised hundreds of thousands of dollars for the Black Hills Children’s hospital and has a special therapy room named after his father.
Jurrens concluded his acceptance speech saying: “Sturgis is a great place to do business.”
Jurrens inducted into the Sturgis Motorcycle Museum Hall of Fame
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