Lucky Brand teams with Norton Motorcycles

New apparel line to roll out for the US market.

Lifestyle apparel retailer Lucky Brand has partnered with UK based Norton Motorcycles to launch an apparel range to coincide with the introduction of the new Commando Café Racer road bikes in the North American market.

Norton motorcycles, a British heritage brand with over 100 years of history, has returned to racing in the Isle of Man TT.

CEO and owner of Norton, Stuart Garner, explained: “Norton has this wonderfully rich history, and a legacy of beautiful, well-crafted racing bikes. Norton’s return to racing and the global launch of the Commando road bikes has attracted a host of new fans, building upon the fan base for whom Norton has always stood for quality, integrity and craftsmanship.

“Our partnership with Lucky is ideal as they have developed a range that is both aspirational and modern, and references the rich history of the Norton brand.”

Matt Padak of Lucky Brand added: “Norton Motorcycles is a great fit for Lucky, offering a dynamic heritage and amazing artwork archives for us to reinterpret into the apparel range. The tenets of quality and craftsmanship are also core to the Lucky Brand lifestyle, and we’re excited to work with Norton on this apparel range.”

The Norton range will roll out from holiday 2014 to all Lucky Brand stores globally.

Lucky Brand teams with Norton Motorcycles