SAN BERNARDINO: Lost Highway roars into Devore with motorcycles, music
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The inaugural Lost highway Festival at San Manuel Amphitheater features music and motorcycles. Among the events are two charity rides through the San Bernardino Mountains.
SAM GANGWER , FILE PHOTO
If you go
With: Toby Keith, Social Distortion, Eli Young Band, Reverend Horton Heat, Lucero, Chris Janson, Lindi Ortega, The Brave Ones. Rick Monroe will play the Friday night kickoff party for campers.
When: 1 p.m. Saturday.
Where: San Manuel Amphitheater and grounds, 2575 Glen Helen Parkway, Devore.
Admission: $29.50-$99.50. VIP packages are $199-$699. Camping is an additional $125 and $299. Advance registration for the charity rides is $150 per person and includes a general admission ticket.
Information: losthighwayfest.com
San Bernardino’s answer to Sturgis kicks off its inaugural run at San Manuel Amphitheater this weekend in the form of the Lost Highway festival.
Laguna Hills-based promoter SGE Entertainment is going full throttle with an event that merges music and motorcycles.
One of the co-producers of the event, SGE’s John Oakes, grew up with a passion for music and motorcycles and saw a need for something bigger for those who shared his interests in Southern California.
“All of the big motorcycling events, whether it’s Sturgis, Daytona, Laconia, Arizona Bike Week – all of these different events happen across the United States,” Oakes said.
While there have been some bigger bike shows, including Born Free in Orange County and the Love Ride in Los Angeles, Oakes and his associates wanted to do something on a larger scale.
They found themselves returning to San Manuel Amphitheater at Glen Helen Regional Park in Devore, where SGE has produced other festivals, including Knotfest and Blaze ’N’ Glory.
“We really want to create something where people come out for the weekend, they camp, they ride, they get to see some amazing motorcycles and enjoy themselves with music,” Oakes said.
In addition to the concert – which will be headlined by country superstar Toby Keith and Southern California punk rock favorite Social Distortion – the Eli Young Band, Reverend Horton Heat, Lucero and Lindi Ortega will perform.
For bike enthusiasts, the event will feature two rides through the San Bernardino Mountains.
One ride will benefit the Infinite Hero nonprofit organization, which provides veterans injured both mentally and physically with support and treatment, along with their families.
The second ride will benefit charities in Sturgis, S.D., the site of the massive Sturgis Motorcycle Rally. On the ride will be Sturgis Mayor Mark Carstensen, Carey Hart, Seth Enslow and Buddy Suttle. Each ride is $150 and includes a general admission ticket to the festival.
Other attractions at Lost Highway for motorcycle fanatics include a number of bikes on display, motorcycle stunts and an art show of the House of Kolor’s custom-painted motorcycle helmets.
“Our vision with the show is ‘Come for Social D, come for Toby Keith, come for both, come for the motorcycles, come for one or all,’” Oakes said.
Contact the writer: vfranko@pe.com or @vanessafranko on Twitter
SAN BERNARDINO: Lost Highway roars into Devore with motorcycles, music
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