(Photo : Getty Images/JP Yim)
Public School‘s Dao-Yi Chow and Maxwell Osborne are the latest designers to deviate from the fashion industry’s standard show schedule.
The design duo announced on Monday the decision to show Public School’s men’s and women’s collections together twice a year. The collections will be shown in December and June and will be called Collection 1 (pre-spring and spring) and Collection 2 (pre-fall and fall).
“Showing twice a year with both men’s and women’s in one show will allow us to really develop our ideas cohesively throughout the year and subsequently slow the entire process down. We can actually enjoy our collections as opposed to being tied to the calendar,” Chow told WWD.
“When we launched women’s it was always the extension of the men’s collections. It was a collection that our female friends could enjoy without altering the men’s pieces to wear. We feel the similar design approach made more of an impact when we showed men’s and women’s at the same time,” Osborne added.
During the traditional men’s fashion weeks in July and January and women’s in September and February, Public School will host some sort of consumer-facing event.
“The objective is of course to always improve our performance and have the best sell-through, getting the goods early in the stores. It is also important for us to be mindful of how our different collections sit on the floor together. And having one common concept for collection one and collection two will certainly help our accounts build a more robust and visually impactful assortment,” Public School president Anthony Landereau told WWD.
It is not yet known if DKNY, a brand Chow and Osborne took the helm of in 2015, will adopt a similar show schedule.
What do you think of Public School’s decision to combine its men’s and women’s shows? Share your thoughts with us in the comment section below.
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Public School To Show Women"s, Men"s Collections Together
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